Strapline - Continued

Thanks for your comments. All of them were useful and have clarified a number of points and particularly made us consider the question "What is a strapline actually for? Is it to clarify our business name or state our business proposition?"

The image at the top of the Blog currently attempts both - the top line is our 'Grasshopper' mantra and the the one underneath describes broadly where our skills lie. This may change but reflects the state we are currently at.

This week we have also completed our Strengths/Weaknesses profile and this has confirmed what we already knew - our strengths and skills put together are a good match and complement each others' well. That will explain our excellent working relationship for the last 6 years!

We are moving on now to important practical tasks. Less about soulsearching and more about building a client list and marketing campaign. These tasks may well give rise to further tweaks in our strapline so keep watching and commenting.

p'n'h