knowledge + experience2 = value
knowlege x 2experience = value
knowlege + experience x 2 = value
knowledge + experience = value
knowledge + 2 experience = value
What is the best combination for a strapline? Or can you suggest something else?
Posts
Comment from Bill today - he likes something different again (no surprise there!)
ReplyDeleteKnowledge shared = value
interesting, I quite like it
ReplyDeleteSorry -having difficulty with my html on the Mac. So - Bill reckons that 'Sharing" is the next big thing. He says our job is about joining up information and skills across and between organisations. I think this is particularly in line with the thinking in Local Authorities after the Arbuthnot report. He is also now suggesting
ReplyDeleteKnowledge shared =Added Value
I can only agree - knowledge sharing/management has been my mantra for years, let me think about this - I am a bit unsure about added value, if that is an overused term?
ReplyDeleteLike Pop's suggestion. Or something about expertise? Knowledge shared = expertise...?
ReplyDeleteFrom Steve Plummer
ReplyDeleteagree that “added value and value engineering, value add” and all of that line is a little old hat, especially in commercial circles.
Not sure about the = sign, a bit clumsy, i think the equals sentiment is implicit in the statements and so is a little unnecessary.
How about
Share connections:Share knowledge
or
Shared knowledge adds advantage
or
because many heads are better than one ( I quite like this as it leaves a semi call to action as the recipient is left intrigued as to what you’re offering though the message tells the benefit and it’s an old saying so immediately resonates with the reader.)
I liked Maddy's insight too though I would say:
Shared knowledge BUILDS expertise - very positive message, especially for the public sector, as they are less about cash generation and more about skills etc.
Finally, wondered if you need the strap line to explain a little of what you do as PH Value could be anything.
So how about......
Online collaboration builds or building expertise
In other words sell the benefit of the collaborative nature of what your service ultimately delivers. Remember as well that whatever your proposition you'll need to carry it through everything so will need to be the core driver of case studies, presentations etc.
Forgive me if I'm teaching my granny to suck eggs!!!
Best of luck
There's loads of good stuff here - many thanks to all.
ReplyDeleteTaking Steve's last point and using the building expertise I wondered about
Facilitating onine collaboration:Building expertise
which isn't less a statement of fact and more a statement of what we do.
By the way - you should all be able to post now with no need to log in to Google, Yahoo or whatever. Let us know if you are still having problems.
Here I am posting a comment anonmymously (I just chose Anonymous from the drop down).
ReplyDeleteYou can then sign it with whatever contact you like
pennysim.phvalue@googlemail.com
facilitate on-line collaboration => building expertise
ReplyDeleteBill and Maddy seem to think the word 'facilitate' is a no-no. However I think we're onto something now. I also had a very good comment from my friend Trish who asks whether we are trying to clarify our name (in which case she thinks our original ideas do this to a greater or lesser degree) or to summarise the main objective of our business - in which case we need to go with something more about what we do. I think we are doing the second. Do you?
ReplyDeleteSorry to come back to the original suggestions but I instantly loved knowledge + experience x2 = value
ReplyDeleteEven replacing the = with BUILDS sounds good. But then a throw away if you want would be to add in something about being fresh or innovative - makes things new and exciting- just like you two!